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Author

Giada Gastaldello

B2B Content Marketing Specialist | Flagstone

Giada Gastaldello

Giada is a B2B content marketer and writer with over five years' experience creating content across the technology and financial services sectors. Her work spans thought leadership campaigns, SEO, research-led content, and brand storytelling – helping companies build authority and drive organic growth.

She’s particularly passionate about turning original research and expert insights into stories that gives brands a stronger voice in the market. Giada brings that approach to Flagstone, where she focuses on business audiences and strategic cash management, exploring how small businesses can better grow and protect their cash reserves.

Expertise

  • Content production
  • Thought leadership
  • Multi-channel campaign management

Accreditations

  • Reforge Marketing Strategy Program - September 2025

All posts from Giada Gastaldello

  • Show all
  • Risk mitigation
  • Cash management
  • FSCS
  • Wealth protection
  • Savings accounts
  • Tax planning
Article
Opportunity or risk? Business leaders weigh in on AI
22 Oct 2026
Opportunity or risk? Business leaders weigh in on AI
With costs rising, AI offers a chance to streamline operations and cut admin. But concerns over data privacy and security mean confidence is lagging. Here’s what would change that.
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Article
The hidden cost of keeping your business cash with just a few banks
15 Oct 2026
The hidden cost of keeping your business cash with just a few banks
Almost three in four SMEs save mostly with high street banks, and most see them as the safer choice. Yet many may be leaving cash unprotected and earning less than it could.
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Article
How to grow and protect your business's foreign currency
14 Aug 2026
How to grow and protect your business's foreign currency
More UK businesses are operating internationally than ever. So, how can you earn higher interest on your foreign currency and protect it – not just hold it?
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Article
How businesses use laddering to earn more from their savings
21 Jul 2026
How businesses use laddering to earn more from their savings
Two in three UK SMEs now ladder their cash reserves. Find out how the strategy works – and what it could earn your business.
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Article
 R&D tax relief: how it works and who can benefit
26 Jun 2026
R&D tax relief: how it works and who can benefit
R&D tax relief could let qualifying businesses reduce their tax bill or claim a cash payment. Understanding how it works could help you protect and grow that extra cash.
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Article
The Business Relief knowledge gap: are SME leaders missing out?
25 Jun 2026
The Business Relief knowledge gap: are SME leaders missing out?
New Inheritance Tax rules could affect how you pass on your business. But our research reveals only 14% of SME leaders know if their business qualifies.
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Article
The three-tier cash framework every business should use
11 Jun 2026
The three-tier cash framework every business should use
Cash strategy doesn't have to be complex. Discover how segmenting funds into operating, buffer, and strategic reserves can help your business protect liquidity and improve returns.
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Article
Construction Industry Scheme: what it means for your business
27 May 2026
Construction Industry Scheme: what it means for your business
Understanding the Construction Industry Scheme (CIS) is essential for staying compliant and managing your cash flow. Find out how the scheme works and what the 2026 updates mean for your business.
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Article
How small business rate relief works and why it matters
28 Apr 2026
How small business rate relief works and why it matters
Small business rate relief could reduce the tax you pay on your property. But changes to how your property is valued may affect how much you save.
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